How to get involved
There are a number of ways to get involved in the project.
Get involved in the project advisory group
The project will be guided by academics with expertise in the area. We also wish to include members of the local community from a range of backgrounds as advisors. This will involve attending two informal meetings over the 3-year project period, where the group will help refine the research tools and discuss the implications of the research findings. The role provides the opportunity for local people to help shape research which aims to improve experiences of marketing and nightlife local and nationally. We are keen to involve individuals aged 17-40 from ethnic minority and LGBTQ+ communities in particular.
If you would like to know more about this role, please contact Dr Amanda Atkinson
Take part in the research
Individual and friendship group interviews
We will be running chats with individuals and group discussions with friendship groups in the Merseyside area throughout 2021, to gain insight into your perspectives and experiences. We are keen to involve individuals from a variety of genders, sexualities, ethnicities, religions and classed and cultural backgrounds. Also, people with disabilities.
DisDiscussions will last between 1 hour and 1 hour and a half. They can take place via Teams, on LJMU premises, in a quiet café or at participants homes. All discussions will be confidential and anonymous, and you will not be named in any of the publications. All participants will receive a £15 voucher to show our appreciation for their valuable involvement in the research. They will have a choice of Amazon, Lush or Mowgli vouchers.
Those taking part in the discussions will also be invited to get involved in an arts-based workshop and exhibition, which aims to disseminate the research findings to a public audience and key stakeholders.
We will be recruiting people to take part through local colleges and universities, community groups, work places and social media. If you are aged over 17 and would like to know more about taking part in the group discussions, please contact Dr Amanda Atkinson
Interviews with industry
We will be conducting interviews with individuals working within alcohol brand and venue marketing and promotion, to gain insight into the creative process, the changing nature of marketing and diversity in marketing, cause marketing and social responsibility, and experiences of working within regulatory codes.
Interviews will last around 1 hour. They can take place via Teams, on LJMU premises, in a quiet café or at venues. All discussions will be confidential and anonymous, and you and your organisation will not be named in any of the publications. All participants will receive a £15 voucher to show our appreciation for their valuable involvement in the research. They will have a choice of Amazon, Lush or Mowgli vouchers.
You will also be invited to the project report launch, which aims to bring key stakeholders together to debate the research findings.
If you work in this area and would like to know more about taking part in the interviews, please contact Dr Amanda Atkinson
Due to COVID 19, groups discussion and interviews will take place in 2021 onwards. Government guidance on social distancing will be strictly adhered to.